Keynote speech
Ambitious strategies for cycling tourism in Europe
📆 Tuesday 24 September
🕑 10:15-10:45
📍 Main hall, Tinghallen
Keeping the topic of Legacy and Localhood in mind, two keynote speakers will bring to the stage exciting examples of cycling tourism development strategies at different levels. A truly inspiring best practice exchange!
Noémie Rousset 🇫🇷
Itineraries and cycling tourism manager
Vélo & Territoires
A French cycling tourism peloton to become the world's first destination
Noémie Rousset joined Vélo & Territoires in 2021. The network gathers around 220 public authorities (regions, counties, and cities). Over the years, the organization has become a notorious player for cycling development in France and, amongst other roles, operates as national coordination centre for EuroVelo.
Mikkel von Seelen 
Executive Secretary
Udvikling Hærvejen
Hærvejen – EuroVelo 3 in Denmark: a flagship hiking and cycling route supported by a sound strategy
With a Master's degree in Sport Science, I have over 15 years of leadership experience in sports, events, and recreational infrastructure across municipal organizations. My expertise
spans strategic planning, project management, and community engagement, driving sustainable development and innovation in public sports and recreational initiatives.